Spring themes for The Goulburn Region

This spring, The Goulburn Region awakens

Spring is nearly here — and we’re getting ready to show visitors The Goulburn Region coming alive!

Our spring campaign, Awaken in The Goulburn Region, will invite visitors to rediscover the simple pleasure of getting out, exploring somewhere new and awakening their senses. 

Think green hills and flowing rivers. Blossoms and new growth. Fresh produce and long lunches. Morning coffee in the sunshine. Markets, gardens, cellar doors, walking and cycling, festivals and events. The people, places and experiences that feel particularly good when winter finally gives way to spring.

Awaken your senses.
Come alive.
Good things are growing here.
Abundance, alive.

That’s the feeling we’ll be taking to market from September to November as we build awareness of The Goulburn Region and give visitors more reasons to explore Greater Shepparton, Mitchell and Strathbogie.

And we’d love you to come with us.

A regional campaign becomes much more powerful when visitors see the same story flowing through the businesses and experiences they discover along the way.

So this spring, we’re inviting tourism operators across the region to find their own way to Awaken.

What awakens at your place in spring? Perhaps it’s a new menu filled with local produce. A vineyard or garden bursting back into life. The return of outdoor dining. A perfect stretch of river. A spring event. A new experience. Fresh flowers on the table. An early morning walk. Or simply that first coffee outside in the sunshine.

Show us your version of spring in The Goulburn Region.

Use your own channels to share what’s happening at your business, tag @goulburnregionvictoria on Instagram and Goulburn Region Tourism on Facebook, and use #AwakenGoulburn and #GoulburnRegion so we can discover and amplify great content from across the region.

And think beyond your own front door. Recommend somewhere nearby. Collaborate with another operator. Create a spring package or itinerary. Give your visitors another reason to stay for lunch, stay the night or venture a little further. Because the opportunity isn’t simply to promote individual businesses. It’s to show visitors just how much there is to discover when

The Goulburn Region comes alive.

Spring is on its way. Let’s awaken it together.